Ford Ka
A fully integrated car launch, with a difference.
Campaign Big. Silver - Automotive Digital. Campaign Big. shortlist - Automotive Digital, DMA. Silver - Best Launch Campaign, DMA. Silver - Best Campaign Website, BIMA. Winner - Best Use Of Mobile, BIMA Shortlist - Best Use Of Content
Extending the hidden gems idea through digital with the chance to discover hidden art, design, music and social all across Europe. Users could map their favourite discoveries and share the content through the app.
